strategy

First Choice Investments LLC ("FCI") deploys capital with agility and thoughtfulness throughout the United States.  FCI focuses on real estate assets in the following categories:

• Under-managed Retail assets offering below-market occupancy and internet-resistant in-place tenancy such as Planet Fitness & T.J. Maxx;
• Office assets providing exceptional opportunities to drive incremental gross income through re-positioning and vacancy lease-up;
• Mismanaged Hospitality assets in locations offering organic demand drivers such as airports and universities.

FCI focuses on acquiring assets at valuations that allow for out-sized risk-adjusted returns.  Post-acquisition, FCI leverages its vast network of local experts and professionals to assist in aggressively driving extraordinary income growth.